Edward J. Rendon is Principal of SoCal Advocacy, LLC, a Los Angeles- based government relations firm, specializing in local government advocacy and business development for its clients. He is also on the lobbying team at Capitol Advocacy, consistently ranked as one of the top Sacramento firms.
He brings 25 years of government and labor relations, non-profit and workforce development experience to both firms. Prior to entering the lobbying profession, Rendon managed the California Teamsters political spending of more than $1.5 million per election cycle for 16 years. In that time, he also helped elect dozens of political leaders at the local, state and federal level.
In 2010, he founded the San Gabriel Valley Civic Alliance (SGVCA), a business advocacy organization specializing in multi-sector collaboratives and innovative solutions. The organization promotes broad scope regional programming and innovative policy/economic solutions for its members. He is the executive director, serving the initial 7 years as founding board chairman.
Prior to his career in government affairs, Rendon was a college student affairs professional in the Midwest. He worked in residence life, undergraduate admissions, career development and student counseling.
Rendon has a broad range of experience serving on the following national and regional commissions and boards: Western Alliance Trust Fund, US Department of Labor, California Employment Training Panel, California Board of Optometry, Los Angeles City WIB, San Bernardino County WIB, Vernon Business Advisory Committee, ELAC Foundation Board, Mt. SAC Foundation Board, AIPAC National Council and Latino Outreach, UCLA Labor Center and LA Trade Tech Labor Center faculty.
He is a graduate of Loyola High School of Los Angeles, Loyola Marymount University, and Eastern Michigan University where he earned a Master’s Degree in Guidance Counseling.